The Effect of Social Media to the Brand Awareness of a Product of a Company
Abstract: Social media
is an online media, where the users can easily participate, share, and
create any content such as banner,
posters, videos and advertisement.
Many companies use these social
media as a tool to promote their
products and make customers aware with their brand. On the other hand, not all
companies succeed to market their
products and make their products are at their customers’ awareness. The purpose
of this research is to find the correlation
between social media commu- nication marketing with companys brand awareness in social
media. The research method for this research is quantitative research.
This method collects data with
explanative research type which explains the relationship between two
variables. The result of this
research is to show that marketing communication in a company has an impact to
company’s brand awareness. In addition, this research wants to show that
marketing via social media can give impact
to company’s revenue. The summary of this research is to get significant information
about the effect of social media toward companys brand awareness through
quantitative and explanative research
method due to the rising of social media.
Author: Hansel Bagus Tritama,
Riswan Efendi Tarigan
Journal Code: jptinformatikagg160023
