Web-Based Implementation of E-Marketing to Support Product Marketing of Chemical Manufacturing Company
Abstract: Currently, many
company’s marketing strategies are limited only to face-to-face communication,
telephone, facsimile, company portfolio, and product brochures. However, those
marketing strategies are well- known to have limited impacts. Therefore, the
presence of e-marketing as one of the marketing strategies would be appropriate
to cover the weaknesses and to solve a number of the marketing problems. The
purpose of this study is to discuss matters related to marketing, such as, proposing a marketing plan using
website, expanding marketing segment, and introducing existing products for a chemical manufacturing
company. The adopted research method is a descriptive method where the study is
directly performed on the research object to acquire necessary data. The
collected data are further analyzed using the Porter’s Five Force and SWOT
analysis. Fi- nally, the work provides a number of recommendations for
implementing e-marketing strategies to support the company business.
Author: Riswan Efendi Tarigan,
Kartika Sari Dewi
Journal Code: jptinformatikagg150011
