ANALISIS EFISIENSI DISTRIBUSI PADA PENJUALAN PRODUK OLAHAN BUAH DAN SAYURAN DENGAN METODE DATA ENVELOPMENT ANALYSIS (DEA)
Abstract: Industrial agro
requires efficient marketing distribution making it easier for consumers to get
their products and can optimize the benefits to achieve a large market share.
The purposes from this research is to identify the distributional channel
toward fruit and vegetable processing product sale, to analyze the efficient
rate on fruit and vegetable processing product, and to formulate the
distributional efficiency rate improvement strategy which is not efficient
using Data Envelopment Analysis (DEA) is done by WDEA (Warwick DEA) Software.
Limitations in the efficiency measurement in this study is the input and output
variables. Input variables include the number of retailers, delivery volume,
and distribution costs. Variable output includes the volume of sales, revenue
and profits. The result of distributinal efficiency analysis toward fruit and
vegetables processing product selling namely: (1) used are zero-rate and one
rate distributional channeling. (2) There are 8 distributional channeling which
is efficient includes in Malang, Batu, Kediri, Tuban, Magelang, Jombang,
Lumajang and Surabaya. Meanwhile 7 distributional channeling area which is not
efficient are Blitar, Banyuwangi, Bojonegoro, Trenggalek, Lamongan, Ponorogo,
and Mojokerto. (3) Improvement strategy
toward distributional channeling area which is not efficient are explained
below: (a) decrease the sending volume according to the efficiency target; (b)
increase the selling volume based on the efficiency target in order not to get
heaping on product so it can give advantage for industrial agro; and (c) add
the total amount of retailer toward distributional area which is not efficient.
Penulis: Silvana Maulidah
Kode Jurnal: jppertaniandd160915
