ANALISIS PEMASARAN JAMUR TIRAM PUTIH (Pleurotus ostreatus) DI KOTA PEKANBARU
Abstract: The purpose of this research are: (1) to
analyze the marketing functions; and (2) to analyze the marketing channels. The
research method used survey method with 10 white oyster mushroom farmers, 2
brokers, and 31 retailers. The result showed that marketing functions
undertaken by institutions who involved in the marketing of white oyster
mushroom include farmers, brokers, and retailers such as exchange function,
physical function, and function facilities. Marketing channels of white oyster
mushroom in Pekanbaru city consists of three channels, where Channel I farmer
selling white oyster mushroom to consumer directly, Channel II farmer selling
white oyster mushroom to retailer, and then retailer selling mushroom to
consumer, and Channel III farmer selling white oyster mushroom to broker, then
broker selling mushroom to retailer, and finally retailer selling mushroom to
consumer.
Penulis: Wan Azmiliana, Ermi
Tety, Yusmini
Kode Jurnal: jppertaniandd160538
