ANALISIS PEMASARAN JERUK SIAM DI DESA LIMAU MANIS KECAMATAN KAMPAR KABUPATEN KAMPAR
Abstract: This research aims
is to identify marketing channels of Siam Orange in Limau Manis, to knowing the
marketing functions performed by marketing institutions and to determine the
margin and marketing efficiency. Location of the research conducted at the Limau
Manis in Kampar District Kampar regency. The data used in this study are
primary data and secondary data. To determine the pattern of intermediary
marketing channels and marketing agencies at the level of marketing agencies,
use descriptive analysis calculates margin while the use of cost analysis tools
margins, marketing margins, by calculating the costs, profits and margins. The
results of this study indicate the marketing functions tangerine include
exchange functions that include purchasing functions and sales functions,
physical functions include pegemasan, the transport function, the function of
marketing facilities include standardization function, risk reduction function,
and the function of market information. The marketing channel of Siam Orange
that is the first channel from producers sold directly to consumers. The second
channel, from producers to retailers and sold to consumers. The third channel,
from producers to traders and then to retailers and directly to consumers. The
marketing margin on the channel I is Rp 13,000 / kg , on the marketing channel
II is Rp 2,000 / kg and the marketing channels III Rp 4,000 / kg with total
marketing advantages in marketing channels I Rp 12.900 / kg , total marketing
advantage in marketing channels II Rp 1,750 / kg and marketing advantage to
marketing channels III of Rp.3.100 / kg.
Penulis: Putra Mandala, Evy
Maharani, Didi Muwardi
Kode Jurnal: jppertaniandd160531
