ANALISIS PEMETAAN KESUKAAN KONSUMEN PADA PRODUK KERIPIK UBI KAYU ORIGINAL DI KALANGAN MAHASISWA FAKULTAS PERTANIAN UNIVERSITAS RIAU
Abstract: The purpose of this
research was to determine the position of a product and attribute of cassava
chips in the market, such as cassava chips Ojo Lali, Dolphins, Grace, Leni
Snacks, Qtela, Kingkong, and Primadona. It aims to determine the level of
consumer preference towards a product. Besides there was still a lack of effort
in developing the product by the manufacturer at this time. This research was
conducted by using internal and external preference mapping among seven
different brand of cassava chips products. Sensory analysis used was hedonic
test and descriptive test involving Riau University students as respondents.
The results of hedonic test were
analyzed using Agglomerative Hierarchical Clustering (AHC) and the
results of the descriptive test were analyzed using Principal Component Analysis (PCA). The
sensory attributes used on the product chips were color, greasy, sweetness,
bitter, salty, crunchy, brittle, thickness, taste cassava,and rancidity. The conclusion of this results was product
Qtela chips and Leni Snacks.
Penulis: Rici Mainaki, Fajar Restuhadi,
Evy Rossi
Kode Jurnal: jppertaniandd160578
