ANALISIS PENDAPATAN USAHA KERAJINAN ROTAN DI KABUPATEN INDRAGIRI HULU (Studi Kasus di Desa Buluh Rampai Kecamatan Seberida Kabupaten Indragiri Hulu Provinsi Riau )
Abstract: Rattan processing as
Non Timber Forest Products (NTFPs) create a variety of production activities
for various industries rattan craft. Indragiri Hulu District right in Buluh
Rampai village is one of which has a very hight potential in the rattan craft
industry. This research intend to analyze the magnitude of the cost,
acceptance, the marketing of rattan craft and analyze efficiency of the rattan
craft business. The population in this research is the rattan craft
entrepreneur in Buluh Rampai Village. The method used in this research is using
of the cencus method and data collection techniques used in this research is
interviews and questionnaires. The result of this research showed that the
analysis of rattan craft business in Buluh Rampai Village is 1. The amount of
production costs incurred by rattan craftsmen per year is Rp85.517.209. 2.
Gross revenue earned of craftsmen per year average amount Rp157.200.000. 3. Net
revenue earned of craftsmen per year average amount Rp71.682.791. 4. Marketing
channel of the rattan craft there are 2 channels 1) Producer-consumer 2)
Producer-collectors-retailer-consumer. 5. Marketing costs of the rattan craft
in Buluh Rampai Village isn’t expend costs, this is due the craftsmen directly
sell to consumers 6. Results of the analysis of business efficiency that
obtained the craftsmen in Buluh Rampai Village 1.83, therefore rattan craft
business in Buluh Rampai Village economically feasible to be continued and
developed.
Penulis: Purwi Riswanti,
Rudianda Sulaeman, Tuti Arlita
Kode Jurnal: jppertaniandd160490
