ANALISIS SISTEM TATANIAGA BERAS PANDAN WANGI DI KECAMATAN WARUNGKONDANG, KABUPATEN CIANJUR PROVINSI JAWA BARAT
ABSTRACT: The research was
conducted in the production center of Aromatic rice pandan wangi West Java (District
of Cianjur) in February-March 2009. The objectives of the study were to analyze
the market structure and marketing channel of aromatic rice pandan wangi. The
figures used were primary and secondary data with descriptive analysis
approach. The result indicated that the marketing system of aromatic rice
Pandan wangi build closely into a perfect competition market structure with the
shortest marketing channel that involve thraser agent and distributor as the most
efficient channel.
Penulis: Eva Yolynda Aviny,
Rita Nurmalina dan Najmi Anniro
Kode Jurnal: jppertaniandd090130
