FUNGSI-FUNGSI PEMASARAN JAGUNG MANIS DI DESA RIDAN PERMAI KECAMATAN BANGKINANG KABUPATEN KAMPAR
Abstract: Marketing is a
social and managerial process where somebody groups obtain whatthey need and
try through the creation, exchange to meet the needs, desires anddemands of a
person or group. One mainstay of agricultural commodities are corn,because corn
is a staple food in Indonesia, which has a fairly important position after
rice. The research objective was to determine marketing functions performedby
marketing institutions sweet corn in the village of Ridan Permai. The research method
used is survey method with a sample study of 25 people sweet cornfarmer, 2
collectors and 9 retailers. Marketing functions carried out by the farmers
include the functions of buying, selling, transporting, storage,
financing,underwriting risk and market information functions. Retailers perform
the function of purchases, sales, transportation, storage, finance,
underwriting risk and marketinformation functions. Farmers and traders do not
carry out functions and Grading Standards for sweet corn is sold in the market
tend not to have a clear standardization and grading, this is because there is
no competent body to standardize or grading of the sweet corn sold.
Standardization and grading functions usually only applies when the product is
sweet corn for sale at a supermarket or mall.
Penulis: Tia Widiya Astuti,
Evy Maharani, Yusmini
Kode Jurnal: jppertaniandd160678
