MANAJEMEN RANTAI PASOK DAGING AYAM
ABSTRACT: One very popular
analytical framework used lately in increasing the added value and
competitiveness of the poultry industry is supply chain management. This study
aims to determine how the upstream supply chain, internal supply chain and
agro-industry supply chain downstream of chicken meat. The experiment was conducted in the
agro-industry in Pasuruan with interviews and observations. Data analysis was
performed by descriptive and qualitative nature. The results of this study are
in the upstream supply chain system consists of a chicken slaughterhouse unit
as the main raw material suppliers of chicken meat that interact directly with
chicken meat processing unit in the form of sausage. Internal supply chain in
this system is played entirely by agroindustrial processing of chicken meat
which acts as processing unit and offender management handling, testing,
processing, and storage, which then sends the finished product to the marketing
and logistics headquarters. Downstream supply chain includes the supply of
finished products such as sausages and nuggets of marketing headquarters to
consumers include shops, hypermart, mini markets, supermarkets and franchise
fried chicken. The main focus of the downstream supply chain is distributing
products according to the needs of each element (companies and consumers).
Penulis: Septian Adi Dwicahya,
Banun Diyah Probowati
Kode Jurnal: jppertaniandd140904
