METODE REPLIKASI KEWIRAUSAHAAN SOSIAL UNTUK PENINGKATAN MOTIVASI WIRAUSAHA BERBASIS KOMODITAS LOKAL DI KECAMATAN BANYURESMI, KABUPAPEN GARUT
ABSTRACT: Motivation in
establishing entrepreneurship are often decreases over time as many obstacles
were undertaken. It is going deeper whenit is happened toa local commodity-based
business. Corn is a local commodity that is well developed in Banyuresmi,
Garut, West Java. Corn rice development as one of the alternative of non-rice
food does not necessarily succeed because people are less equipped with
business skills. The main obstacle faced by the society is the lack of
continuity of assistance. An intensive assistance can continuously improve
their motivation in running the business. To overcome this condition, a
replication method was developed with the objective of keeping the well
developed entrepreneurial spirit be induced to the society of Banyuresmi.
Replication method by presenting the society of corn rice businesses in other
business units thatis already well under way was able to increase the
motivation of the society. The proximity of the process being undertaken by the
society with FruitsUp business has increased public confidence to proceed in
developing a local commodity-based business.
Penulis: Anas Bunyamin
Kode Jurnal: jppertaniandd160733
