PERILAKU KONSUMEN DAN STRATEGI PENGEMBANGAN AGROINDUSTRI BERAS SIGER TUNAS BARU DI KELURAHAN PINANG JAYA KEMILING KOTA BANDAR LAMPUNG
Abstract: This research aims
to analyze consumen’s behavior and strategies in the development of siger rice
agroindustry. This research used a case study method.The samples are
stakeholder on agroindustry and consumen of siger rice. Technique sampling for
consumers is snowballing. The method of
data analyzes used descriptive analysis and SWOT analysis. The results of this
research showed that: The consumen’s satisfaction that seen from the repay of
siger rice product and consumers have information and knowledge about the
characteristics of siger rice, Combination value IFE was 0.19 and value of EFE
was-0.05 in the IE matrix shows that the position the businessin quadran II.
Its mean the agroindustry are in the a readiversification. The best priority
strategies for developing the agroindustry are in creasing the capital of
agroindustry from agroindustry fund and government institutions to fullfill the
demand of siger rice.
Penulis: Windi Ariesta, Dyah
Aring Hepiana Lestari, Wuryaningsih Dwi Sayekti, R Hanung Ismono
Kode Jurnal: jppertaniandd160890
