PREFERENSI DAN PERMINTAAN KONSUMEN RUMAH TANGGA TERHADAP BIHUN TAPIOKA DI KECAMATAN PURBOLINGGO KABUPATEN LAMPUNG TIMUR
Abstract: This research’s aims
to determine the preferences, demand pattern and the factors which affect
households demand for tapioca vermicelli in District of Purbolinggo of East
Lampung Regency. This research was conducted by survey method. The research
location is determined on purpose which is in District of Purbolinggo East
Lampung Regency. This research was conducted in the markets and stalls around
the house in District of Purbolinggo. There were 60 respondents household
vermicelli tapioca in this study that was taken by accidental sampling. The
data collection was carried out in June-September 2015. The method of analysis
used in this study was quantitative descriptive to determine the preferences of
households against tapioca vermicelli and the method with multiple linear
regression method was used to determine the factors which affected households’
demand for tapioca vermicelli in District of Purbolinggo. The results showed
that consumer preferences of households in the district of Purbolinggo against
tapioca noodles are in the like category. The average purchase tapioca noodles
was as much as 1.36 kg/month/household, the average frequency of purchase
tapioca noodles was twice in a month, tapioca vermicelli widely used by
domestic consumers as a soup, as well as the brand more preferred and purchased
by domestic consumers are brand Moroseneng, consumers prefer or choose where to
buy tapioca vermicelli that is in the shop , both at home and at stalls around
the market. The demand vermicelli tapioca by consumer households in the
District Purbolinggo East Lampung regency is influenced by the price of tapioca
vermicelli, noodles prices, income, number or family members, ethnicity,
primary school education and secondary education.
Penulis: Ayu Vidyaningrum,
Wuryaningsih Dwi Sayekti, Rabiatul Adawiyah
Kode Jurnal: jppertaniandd160848
