SIKAP PETERNAK AYAM PETELUR DI JEMBER TERHADAP PAKAN PRODUKSI CHAROEN POKHPAND, JAPFA COMFEED DAN SIERRAD
ABSTRACT: The purpose of this
study was to examine the consumer’s attitudes toward layer feeds of three different
brands. Data collected from 56 layer breeder in Jember. The respondents were
asked to evaluate ten attributes of the products on a 5 point scale, based on
Multiatribute Fishbein of The Attitude-Toward-Object Model. The result showed
that the six of ten atributes of the product were evaluated to be important.
Consumer’s most concerned with the availability of theproduct in the selection
of a product. The Fishbein attitude score for Japfa Comfeed was higher than
Charoen Pokhpand and Sierrad, Charoen Pokhpand was higher than Sierrad,
indicating that respondents were more favorable toward Japfa Comfeed.
Penulis: Budi Pratomo Sibuea
Kode Jurnal: jppertaniandd160745
