STRATEGI PENGEMBANGAN KOPERASI KREDIT (KOPDIT) MEKAR SAI DALAM PEMBIAYAAN AGRIBISNIS DI LAMPUNG
Abstract: This research aimed
to analyze the internal environment of Mekar Sai Credit Cooperative in Lampung
Province, analyze the external environment of Mekar Sai Credit Cooperative in
Bandar Lampung City and arange development strategy of Mekar Sai Credit
Cooperative on agribussiness funding.
This research performed with case study method. The respondents in this
research were 61 people consist of 10 executives and 51 cooperative members.
Data analysis method used in this research was qualitative analysis method. The
result of this research showed that cooperative had weakness where the training
was not optimally received by the members and was not spread evenly that cause
the member to be lack of concern and being inactive towards cooperative and had
threat in more competitive busniess competition. Priority strategy that can be
used in development and sustainable of Mekar Sai Credit Cooperative were (a)
optimalize training and education for members evenly so the members could be
more concern towards cooperative development, (b) using excecutive’s duty in
managing cooperative democratically to take society’s attention that were not
members, (c) using cooperative capital effectively to keep finance stability.
Penulis: Moriska N Purba, M
Irfan Affandi, Adia Nugraha
Kode Jurnal: jppertaniandd160885
