STRATEGI PENGEMBANGAN PASAR TRADISIONAL YANG BERORIENTASI PADA KEPUASAN MASYARAKAT DI SURAKARTA
Abstract: The purpose of this
research is to understand critical success factors which is considered by
customer in selecting market when they are do purchase and understand kind of
strategy that management use to develop they own traditional market. Basic method which used in this research is descriptive
analytic. Determining this research
location is using purposive method, and for examining the critical success
factors which are considered by customer, weight and attractiveness factors are
asked to the market management chosen by purposive sampling method. The data collection is done by observation
technique, interview, and recording method.
Data analysis is conducted by Competitive Profile Matrix (CPM) and
Quantitative Strategy Planning Matrix (QSPM) analysis. The critical success factors which are
considered by customer are 13: they are price, kind of products are being sold,
quantity of products being sold, safety aspect, cleanliness, quality of
products are offered, services, market layout, convenience aspects, easiness of
transportation access, facilities (parking spot, restroom, information center,
etc.), spacious of market, and it’s operating hours. The most critical success factor which has
the biggest value is products price, it’s about 0.12. Based on QSPM known that strategy recommendation
to be applied by Market Management is to rearrange products grouping that shown
by total fascination, it’s about 3.21.
In order to do the strategy, the Market Management has to use good
communication due to its relation to market stakeholder.
Penulis: Isti Khomah, Mohd.
Harisudin
Kode Jurnal: jppertaniandd160851