ANALYSIS OF CONSUMER PERCEPTIONS AND WILLINGNESS TO PAY AGAINST LOCAL AND IMPORT FRUITS IN MEDAN CASE STUDY ORANGE AND APPLE
ABSTRACT: This study was aim
to to analyze Consumer perception in Medan against local and import fruits as
well as any factors affecting consumer products to purchase local and import
fruits. Some 350 respondents were interviewed using a questionnaire. The data
is obtained has been analyzed usingdescriptive analysis, perception analysis,
factor analysis and test data quality. The descriptive analysisshows that the
majority of respondents were aged 17-24 years, male 72,9%, college students and
recenthigh school education 93,4 %. In the analysis of the perception there are
350 respondents who answered the questionnaire returns and then there were 263
respondents to know when to ask Do you know about the local fruits on the
market, while 87 respondents have heard and know little. Ther are 350
respondents who answered the questionnaire returns and there were 186
respondents who answered knew when asked Do you know about fruit imports in the
market. The remaining 162 respondents had heard of but knew little and 2
respondents claimed not to know. For the factor analysis KMO test value
obtained for 0.746 (great for the meticulous sampling), commonality 0.384 to
0.770 and total variance is 46,986 percent. In the quality test data on the
reliability of the test can be of value for Cronbach's Alpha based on standardized
items 0.782 is greater than the basic standard Cronbach's Alpha 0.756 which can
be deduced that the grains realibel questions.
Keywords: Perception, Local,
Import, Fruit, Medan
Penulis: Hadriman Khair
Kode Jurnal: jppertaniandd170731
