Analisis SWOT di Instalasi Gawat Darurat (IGD) Rumah Sakit Fathma Medika Gresik untuk Meningkatkan Kunjungan Tahun 2016
ABSTRACT: Trauma Center is one
of Fathma Medika Hospital’s featured services to handle the trauma patients in
the hospital. Trauma Center is closely related to the ER where ER is a major
gateway entry of patients with emergency conditions to prevent the risk of
disability and death to respond time for 5 minutes and definitive time <2
hours. In addition, data showed that the number of patient visits in ER of
Fathma Medika Hospital in period of January-December 2015 did not achieve the
set targets. Therefore, the matter will be examined using SWOT approach to
determine a strategy that could be recommended to improve traffic based on the
analysis. The purpose of this study is to analyze the strength, weakness,
opportunity, and threat in the ER. This type of research is descriptive with
the number of respondents as many as 12 people during October 2016. The results
showed that the strength of internal components include human resources,
facilities, promotion, planning, organizing, implementing, and monitoring and
evaluation while the weaknesses are and the amount of service tariff visit.
External components into opportunities are the government policy, social, and
economic while the threat is competitive. The conclusion of this study is IGD
RS Medika Fathma Gresik get a score of internal and external 0.796 and 0.817
are in the first quadrant so that the strategies are rapid and aggressive
growth.
Keywords: Planning Strategy,
SWOT Analysis, Emergency Room
Penulis: Nurika Amaliah,
Yennike Tri Herawati, Eri Witcahyo
Kode Jurnal: jpkesmasdd170062
