Strategi Peningkatan Daya Saing Industri Obat Tradisional (IOT) di Jawa Tengah Tahun 2017
Abstract: The growth of
Indonesian traditional medicine exports during 2009-2013 period increased by
6.49% per year. In Indonesia, the Traditional Medicine Industry (IOT) is one of
the means that play a role in producing and developing traditional medicines
are safe, quality and useful. IOT as an industry is driving the national
economy. Objective: Analyze the description of the factors that affect the
competitiveness of IOT, providing an alternative strategy in improving the
competitiveness of IOT. Method: This research is a descriptive study with
qualitative analysis method to conduct in-depth interviews, Focus Group Discussion
(FGD), tracking documents. Results: factor conditions; demand conditions;
related and supporting industries; firm and strategy rivalry, government roles
and opportunity factors are linked and mutually supportive. SWOT identification
to develop alternative strategies to enhance IOT competitiveness. Conclusion:
The competitiveness of IOT is still lacking, lack of support of factor
conditions (capital), related and supporting industries, government roles, firm
and strategy rivalry. The role of government affects all components. Enhanced
coordination of academia, entrepreneurs, government, and society is needed.
Keywords: Competitiveness,
Traditional Medicine Industry (IOT), Traditional medicine
Penulis: Isnaeni Diniarti
Kode Jurnal: jpkesmasdd170548
