ANALISIS EFEKTIVITAS “CUSTOMER DELIGHT PROGRAM” TERHADAP MOTIVASI KERJA KARYAWAN DI SHANGRI-LA HOTEL SURABAYA
ABSTRACT: This research was
taken place at Shangri-La Hotel Surabaya, an international management hotel.
The population of research were 600 respondents. The purpose of this research
was to understand the effectiveness of Customer Delight Program and employees’
work motivation of Shangri-La Hotel Surabaya. The analysis technique used
quantitative analysis. The result of research showed that there was a
relationship between Customer Delight Program and employees’ work motivation
Shangri-La Hotel Surabaya.
Keywords: Customer Delight
Program, Employees’ Work Motivation, Shangri-La Hotel Surabaya, Organizational
Effectiveness
Penulis: Rocky Hermansyah,
Eddy M. Sutanto
Kode Jurnal: jpmanajemendd120715
