ANALISIS FAKTOR-FAKTOR INTERNAL DAN EKSTERNAL TERHADAP PERSAINGAN BISNIS (STUDI PADA PERUSAHAAN FOOD AND BEVERAGE YANG TERDAFTAR DI BURSA EFEK INDONESIA 2002 – 2007)
ABSTRACT: This research
objectives were to analysis the internal and external factors on business
competition, both simultaneously and partially. This research done with
quantitative approach. The population in this research were food and beverage
firms listed in Indonesia Stock Exchanges. This research samples were
manufacture firms listed in Indonesia Stock Exchanges period 2002 – 2007. Technique
of taking the samples done with purposive sampling, namely firm manufacture
have not negative earnings and equity for 2002 – 2007. Analysis technique done
with statistic descriptive and examination regression, both simultaneously and
partial regression. The result of this research without and with lag showed
simultaneously internal and external variables have significant effect on
business competition. For partial examination without lag showed human
resources and marketing, production and finance (equities) had significant
effect on business competition, while finance (liabilities), economic
development, and outstanding money amount had not significant effect on
business competition. In this matter indicated that human resources, marketing,
production and finance especially at equities necessarily concerned related
with business competition. For partial examination with lag-1 show human
resources, marketing, and finance (equities) had significant effect on business
competition, while production, finance (liabilities), economic development and
outstanding money amount had not significant effect on business competition. In
this matter indicating that human resources, marketing, and finance necessary
concerned at future business competition.
Keyword: Internal and External
Factors, Business Competition
Penulis: Ardi Hamzah
Kode Jurnal: jpmanajemendd090207
