ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI INITIAL TRUST SERTA DAMPAKNYA TERHADAP MINAT BELI KONSUMEN PADA TOKO ONLINE LAZADA INDONESIA
Abstract: This research aims
to analyze the influence of perceived corporate reputation, perceived corporate
size, perceived ease of use, and perceived website security towards the
customer’s purchase intention of Lazada Indonesia online store through initial
trust as the intervening variable.
The sampling method used on this research is non-probability sampling
with purposive sampling technique. Samples were collected from 100 respondents
on Semarang who knows the information about Lazada Indonesia and have visited
Lazada Indonesias’s website. Analysis method used here is multiple regression
analysis which includes validity test, reliability test, classic assumption
test, multiple linear regression test, t-test, f-test, determination test and
sobel test.
The result showed that perceived corporate reputation, perceived
corporate size, perceived ease of use and perceived website security has
positive and significant influence towards the initial trust. While initial
trust as the intervening variable has positive and significant influence
towards the purchase intention.
Keywords: perceived corporate
reputation, perceived corporate size, perceived ease of use, perceived website
security, initial trust, purchase intention
Penulis: Shabira Maharani,
Farida Indriani
Kode Jurnal: jpmanajemendd170843
