ANALISIS FAKTOR YANG MEMPENGARUHI PERSEPSI MAHASISWA TERHADAP PELUANG BISNIS DAN MINAT MENJADI ENTREPRENEUR
Abstract: This paper aims to
identify the factorthat influence the perception of business opportunities, and
the latter’s influence onentrepreneurial intention. The research method was
sensus with quantitative analysis approach. The model is tested on Totalwin
College of Business students.Data was collected with questionnaires. By
applying a structural equationmodel, we observed that the perception of self
abilities (self-efficacy) positively andsignificantly affects both the
perception of opportunities and entrepreneurial intention,and that the
perception of opportunities affects entrepreneurial intention.
Keywords: perception of self
abilities, perception of business opportunities, entrepreneurial intention
Penulis: Kukuh Mulyanto
Kode Jurnal: jpmanajemendd180006
