ANALISIS KETERKAITAN PROFIL DAN KINERJA PERITEL DI PASAR TRADISIONAL
ABSTRACT: The growing retail
industry in Indonesia has two consequences; increase regional income which
debatable issue, on the other side potentially decrease the performance of
retailers (read: pedagang) in traditional wet market. This study not to
conclude why the previous condition emerge, but explore why the performance of
retailers in traditional wet market decreased. Using 315 respondents and
intercept technique, the study found that there are two problems faced by
retailers in traditional wet market today. The first one is their
entrepreneurial orientation seems too low, the secondly their market
orientation also couldn’t boosting their performance. The findings also shown
retailers with higher entrepreneurial orientation and market orientation had a
higher performance.
Keywords: revitalization of
traditional market, entrepreneurial orientation, market orientation
Penulis: Adi Zakaria Afiff,
Rizal Edy Halim
Kode Jurnal: jpmanajemendd100294
