ANALISIS PENGARUH FAKTOR EVALUATIF WISATAWAN TERHADAP MINAT BERPERILAKU DI MASA DEPAN, DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING (Studi Pada Tempat Wisata Alam Umbul Sidomukti Semarang)
Abstract: This study aimed to
analyze the effects arising from the service quality and tourist experience on
satisfaction and its influence on revisit intention and recommend intention
from Umbul Sidomukti. The variables used in this study is service quality and
tourist experience as an independent variable, then the satisfaction as an
intervening variable lastly, the revisit intention and recommend intention as the dependent
variable. The sample in this study were 186 respondents that came from the
tourist of Umbul Sidomukti Semarang.
The method used is purposive sampling by distributing questionnaires to
the respondents (tourist). In this study developed a theoretical model to
propose eight hypotheses to be tested using analysis tools Structural Equation
Modeling (SEM) which is operated through a program AMOS 22.0. Based on the
research of data processing SEM for full model has met the criteria of goodness
of fit as follows, the value of chi-square = 204,469; probability = 0,012;
RMSEA = 0,038; CMIN/DF = 1,270; GFI = 0,903; TLI = 0,985; CFI = 0,988; NFI =
0,945, and a marginal criteria which is AGFI = 0,873. With the result, it can
be said that this model is feasible to be used. The results showed that the
revisit intention and recommend intention can be improved by increasing service
quality that affect the satisfaction as
a determinant of success to increase revisit intention and also recommend
intention.
Keywords: service quality,
tourist experience, satisfaction, revisit intention, recommend intention
Penulis: Elmer Hafiizh
Fernaldi, I Made Sukresna
Kode Jurnal: jpmanajemendd170862
