ANALISIS PENGARUH KUALITAS INFORMASI DAN KUALITAS PELAYANAN WEBSITE DALAM MENINGKATKAN MINAT BELI ULANG MAHASISWA UNIVERSITAS DIPONEGORO PADA SITUS ELEVENIA.CO.ID DENGAN MENGGUNAKAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MEDIASI
Abstract: Indonesia is a very
potential market for developing e-commerce business. Elevenia.co.id is one of
the newcomer e-commerce sites in Indonesia, but based on a survey conducted by
similarweb.com shows in the last six months the number of visitors
elevenia.co.id site continues to experience a drastic decline, this indicates
the low interest in buying to the site elevenia.co.id. This study aimed to
analyze the effect of quality information and quality of service on the website
to customer satisfaction in the increasing repurchase intention on
Elevenia.co.id site. Variables used in this research is the quality of information
and service quality as an independent variable, customer satisfaction as
mediating variables and repurchase intention as the dependent variable.
The sample used in this study were 147 students at the University of
Diponegoro who did purchased transaction on Elevenia.co.id. Data collection
method used is to questionnaires distributed by non-probability sampling
technique with the kind of purposive sampling. The analytical method used is
Structural Equation Modeling (SEM) were analyzed using analysis tools with AMOS
20.0 Maximum Likelihood technique.
The results of SEM analysis carried out, indicate that the quality of
information has a positive and significant impact on customer satisfaction and
repurchase intention, meanwhile quality of service has a positive and
significant impact on consumer satisfaction but has no direct influence on
repurchase intention and consumer satisfaction have a positive influence and
significantly to repurchase intention. Thus, to increase repurchase intention
in Elevenia.co.id sites, companies must improve consumers satisfaction by
providing quality information and quality of service as possible on the website
Keywords: Information Quality,
Service Quality, Costumer Satisfaction and Repurchase Intention
Penulis: Gear Ramadhan, Harry
Soesanto
Kode Jurnal: jpmanajemendd170939
