ANALISIS PENGARUH SIKAP KOMPUTER DAN KEGUNAAN PERSEPSIAN TERHADAP MINAT PERILAKU YANG DIMODERASI OLEH PERBEDAAN GENDER
ABSTRACT: The objective of
this study is to investigate whether computer attitude influences perceived
usefulness. This study also investigates whether gender influence relation
between perceived usefulness and behavioral intention. The subject of this
study is student from five private universities in Daerah Istimewa Yogyakarta.
There are 364 respondents. The result of this study supports hypothesis of this
study that computer attitude influences perceived usefulness. This study also
supports hypothesis that gender influence relation between perceived usefulness
and behavioral intention.
Keywords: computer attitude,
perceived usefulness, gender, behavioral intention
Penulis: I Putu Sugiartha
Sanjaya
Kode Jurnal: jpmanajemendd080116
