ANALISIS QUALITY FUNCTION DEPLOYMENT UNTUK MENINGKATKAN KUALITAS LAYANAN dan DAYA SAING (STUDI PADA URBANCUT BARBERSHOP SEMARANG)
Abstract: Urbancut Barbershop
is a barbershop located in Semarang. The barbershop business has grown a lot in
Semarang, especially in Pleburan, making the competition tighter and causes
decline in the number of customers in certain months. In order to overcome this,
Urbancut Barbershop has to fulfill customer’s expectation. This research
explains about Quality Function Deployment (QFD) implementation and aims to
calibrate customer’s expectation and company technique requirement so that
Urbancut Barbershop’s operational can match consumer’s expetation.
Data in this research is taken through questionnaire surveys for the
Manager of Urbancut Barbershop and 50 of their consumers as respondents based
on purposive sampling method. this study uses
Quality Function Deployment (QFD) to analyze data.
The research shows that priority order based on absolute weight of
customer’s order that has to be prioritized in increasing the company’s
operational power. The research also shows priority order based on absolute
weight and technique requirement of relative weight in terms of fixing and
increasing service quality of Urbancut Barbershop.
Keywords: Barbershop, Service,
QFD, HOQ, Service Quality, Customer’s requirement, technique requirement
Penulis: Raka Drestanta, Amie
Kusumawardhani
Kode Jurnal: jpmanajemendd170975
