ANALYSIS OF BEHAVIORAL FINANCE IN STOCK INVESTMENT OF SAM RATULANGI UNIVERSITY STUDENT
Abstract: Behavioral finance is a field of finance that
proposes psychology-based theories to explain stock market anomalies such as
severe rises or falls in stock price. Stocks are an equity investment that
represents part ownership in a corporation and entitles you to part of that
corporations earnings and assets. This study was conducted to test whether
investors in the capital market Indonesia is always rational, with students
being subject as representatives of academics who invest in capital markets,
then it is hoped the subject has a better knowledge of investment in capital
market. The method used in this research is qualitative to examine the
experience of every individuals. The population in this study consisted of
student of Sam Ratulangi University. The results showed that all the informants
had the same experience when going to invest. They all had a fear to not
getting a profit and losing their money. In truth, they want more benefits from
their investments as they want from almost all products and services. BEI have
to introduce more about them to students and other people in addition to know
BEI and provide an opportunity for them to become investors and get profit from
being the investor itself.
Keywords: behavioural finance,
stock investment, investor behaviour, investor psychology
Penulis: Virginia . Senewe,
S.L.H.V Joyce Lapian, Willem J.F.A Tumbuan
Kode Jurnal: jpmanajemendd180358
