ANALYSIS OF EMPLOYEE RETENTION STRATEGY AT CV. DR. BL SKINCARE IN BEKASI, WEST JAVA
Abstract: Such
as the implementation of the
strategy at CV
dr BL Skincare
that is not
in accordance with
existing work standards
or standard operational procedure (SOP).
This research aims
to identify how
the employee retention
strategy at CV
dr BL Skincare Bekasi, in
West Java. Type
of this research
approach is descriptive
with qualitative method
is applied in
this research since there
will be observation
and in-depth interview
needed as a
tool to gather
data and analysis.
The sample used saturated
sampling method and
only will be
used in a
small population such
as employees and
dr. Between Lutam as
the owner at
CV dr BL
Skincare, which is
there are 7
informants in this
research in-depth interview. There
are five indicator
will be used
in in-depth interview
there are; Nature
of Work, Remuneration, Flexible Working
Hour, Team Relationship,
and Job Security.
The result employees
at CV dr
BL Skincare think that
employee retention strategy
in indicator remuneration
is important there
must be change.
The strategy that being
used situational salary
at least up
even if it
does not follow
UMP Bekasi West
Java. From the
result the researcher suggests
are made the
employees are not
satisfied with their
remuneration provided by
the organization.
Keywords: human resources,
employee retention strategy
Penulis: Alin Michael Lutam,
David P.E Saerang, Farlane S. Rumokoy
Kode Jurnal: jpmanajemendd180292
