ANALYZING CUSTOMER PERCEPTION OF JAPANESE DESSERT SHOP IN MANADO (CASE STUDY: SUMOBOO AND SUMIKKO)
Abstract: Japanese cuisine
become trend in Indonesia and people are attracted to the flavor which
surprisingly suit with Indonesian taste. One of the most popular Japanese
dessert in Indonesia is Sumoboo which is a franchise shop. On the other hand,
there is a local brand call Sumikko that only exist in Manado. This research
aims to analyze the Customer Perception of Japanese Dessert Shop. The type of
this research is descriptive with qualitative approach. The sample size of this
research is 15 informants who are the customer of Sumoboo and Sumikko. The
sampling method used in this research is purposive and snowball sampling by
doing interview with the customer. The key findings regarding customer
perception showed the top three consideration include: Quality, Value, and
Financial Risk. In this case, people in Manado have a different perception
toward Japanese Dessert. The results of Customer Perception show that
percentage of perceive quality, perceive value and perceive risk attributs are
important to the customer but not significant. This study was done with hope
that it could contribute to the future researchers to examined the other
attributs that affect customer perception, the business that similar with
Sumoboo and Sumikko to increase the profit or advantages.
Keywords: customer perception,
perceive quality, perceive value, perceive risk, dessert shop
Penulis: Desiree . Gefilem,
Joyce . Lapian, Merinda . Pandowo
Kode Jurnal: jpmanajemendd171036
