COMPARATIVE ANALYSIS OF CONSUMER ATTITUDE AND SOCIAL INFLUENCE BETWEEN MALE AND FEMALE OF COUNTERFEIT PRODUCT (CASE STUDY: WAKAI SHOES)
Abstract: This research aims
to find out if there is significant difference in purchase intention based on
consumer attitude and social influence between male and female customers of
counterfeit wakai shoes. Counterfeit products have been found to be a serious
problem around the world in recent days where counterfeiting is associated with
many problems that causes havoc not only in economic activities but also affect
social life as well. The international trade of counterfeit product is
enormous. Purchasing intention of counterfeit wakai shoes are currently
increasing because there are a lot of people who become the buyers of this
product. Counterfeit wakai shoes are easy to found because it is sold
everywhere. This research conducted by a quantitative method and this research
population is the buyers of wakai counterfeit shoes. By using an Independent
Sample t-test, this research conducted a hypothesis is significant difference
in consumer attitude and social influence between male and female customers of counterfeit
wakai shoes. Based on the result of this research, the data is normally
distributed and homogenous. The result shows that there are no significant
differences in purchase intention based on consumer attitude and social
influence between male and female customers of counterfeit wakai shoes.
Findings suggest that original manufactures have to make a mark or hologram
unable to imitate so there will be a significant differences between original
and counterfeit.
Keywords: counterfeiting,
consumer attitude, social influence, gender
Penulis: Christopel Alexander
Repi, James D.D Massie, Farlane S Rumokoy
Kode Jurnal: jpmanajemendd170745
