COMPARING CUSTOMER RELATIONSHIP QUALITY BETWEEN MALE AND FEMALE CUSTOMER OF THE PREMIERE XXI MANADO TOWN SQUARE
Abstract: The Premiere XXI
Manado Town Square is facility offered by cinema XXI if the visitors want to
watch a different way and luxurious facilities with ticket prices more
expensive than the regular ticket price. With that conditions researcher want
to help The Premiere XXI Manado Town Square to see is there any significant
different in customer relationship quality which is Service Quality, Customer
Satisfaction, Trust and Commitment between male and female customers or not.
The researcher analyzes data based on primary data and secondary data. Primary
data is collected by distributing 100 questionnaires to 50 male and 50 female
customers who have ever visited and using The Premiere XXI Manado Town Square
facilities more than twice. Secondary data is collected by reading books,
journal and internet. The researcher uses Independent Sample T-test. By using
Independent sample T-test the result shows that there is no significant
difference between Male and Female Customer in Relationship Quality. Based on the
results, the data is normally distributed and homogenous. The researcher
recommends for The Premiere XXI Manado Town Square no need to make a different
strategy for Relationship quality..
Keywoards: Relationship
Quality, Service Quality, Customer Satisfaction, Trust, Commitment, Independent
Sample T-test, Gender, Cinema
Penulis: Felicia Lianna The,
S.L.H.V. Joyce Lapian, Farlane S Rumokoy
Kode Jurnal: jpmanajemendd170793
