COMPARISON ANALYSIS OF ORIGINAL AND COUNTERFEIT COSMETICS BASED ON PERCEIVED QUALITY CASE STUDY ON STUDENTS OF SAM RATULANGI UNIVERSITY
Abstract: Cosmetic is one type
of product that often has prestigious prices tied with quality to attract
consumers, which (as often is seen with high-priced products) arouses the
interests of counterfeiters to copy the originals. Cosmetic can reflect certain
life-styles. Cosmetic also can creates different perceived values depending on
the consumer. The research aims to find out if there is significant difference
in original and counterfeit product based on perceived quality of Sam Ratulangi
University. This research conducted by a quantitative method to support the
hypothesis. The respondent of this study was using 100 respondents of students
in the university. This study was carried out in Samratulangi University. The
research adopts comparative research were issued to gather data from the
customer to measure their assessment about the original counterfeit cosmetics
in the university and their perceived quality. Based on the result of this
research, the study found that there are significant diffrence in original and
counterfeit. Cosmetics quality perspective of original quality is better than
counterfeit quality.
Keywords: marketing,
counterfeit cosmetics, perceived quality
Penulis: Ivana Wuwungan,
Sifrid S. Pangemanan, Johan R. Tumiwa
Kode Jurnal: jpmanajemendd171056
