CONSUMER PERCEPTION AND BUYING DECISION FOR INDONESIAN COSMETICS PRODUCT IN MANADO
Abstract: The cosmetics
industry now is more global than ever and the cosmetics consumers continues to
increase in popularity over time. Cosmetics has come with all kinds of variaety
to suit their facial features, starts from primer with foundation, lipstick,
mascara, eyeliner and eyeshadow, eyebrows pencil, etc. There are many
international companies also that produce cosmetics as their main products like
Maybeline, Loreal, Revlon, and there are brands from Indonesia as well like
Wardah, Purbasari, Sari Ayu. Consumers usually have perceptions about the final
result of their make up work. With those perceptions, they can make evaluations
to better increase their future work in doing their make up work. The purpose
of this research is to know the perceptions of cosmetics cosnumers towards the
products that they are using, in this case the products is local products
produce by Indonesian cosmetics companies. The variety of cosmetic products is
good enough for them, especially since they considered that the materials are
made from all natural resources that it can be good for their skin. They also
stated that the price is affordable that it really helps them in fulfilling
thier needs and wants..
Keywords: Consumer Perception,
Buying Decision
Penulis: Marchella R. E.
Korengkeng, Maria V.J Tielung
Kode Jurnal: jpmanajemendd180263
