ENTREPRENEURSHIP AS SIDE ACTIVITY (CASE STUDY ON FEMALE WORKERS AND FEMALE STUDENTS IN MANADO CITY)
Abstract: The purpose of this
research is to explore reasons and methods of female entrepreneur in Manado who
conduct entrepreneurship as side activity. Especially with the current
situation of the Indonesian workplace is being dominated by male, and there are
already cases where female student succeed in having business while being an
active. The type of this research is descriptive with qualitative approach and
used triangulation methods as it tools. The methods used by the informants not
so much different compared to those who conduct full-time entrepreneurship.
With the informants aware of their entrepreneurial activity and has been
planning ahead their entrepreneurship activity, to finally start it with their
own personal saving as an initial capital. For the time management on both of
their activity, most of them aware of their main activity’s responsibility and
prioritize their main activity with less time allocated in their side activity.
The result of reasons behind entrepreneurship activity are ‘hobby’, ‘for extra
income’, ‘to be their own boss’, and ‘availability of own resources’. For
female workers and students who have business idea or want to make extra money,
conducting entrepreneurship might be a right choice, even if you have to start
as side activity.
Keywords: entrepreneurship,
side activity, female entrepreneur, student entrepreneur
Penulis: Owen . Rarumangkay,
James . Massie, Farlane . Rumokoy
Kode Jurnal: jpmanajemendd171030
