EVALUATING FOOD QUALITY OF TUNA HOUSE MEGA MAS M USING IMPORTANCE AND PERFORMANCE ANALYSIS
Abstract: The Food aspect has
a great influence and is a significant driver in Indonesia’s economy. Tuna
house is the most well-known tuna restaurant in Manado, since it is the first
restaurant that made tuna fish popular. To maintain the popularity of Tuna
HouseMega Mas Manado, the restaurant needs to consider abo.ut the quality of
the food. This research aims to analyze and evaluate Food Quality of Tuna House
Mega Mas Manado. In order to define these variables this research takes a
quantitative approach by obtaining data through questionnaires using
convenience sampling in which 100 customers of Tuna House Mega Mas Manado are
the respondents. To analyze the data this research uses Importance and Performance
Analysis as the research method. There are 4 variables included in the analysis
and 5 indicators for each variable. From the results of analyzing 4
variablesthere are 2 varibles that are importance to the customers and
customers feel satisfied with the performance, and those variables are taste
and freshness. There are 2 variables that have low importance and performance
also to the customers, and those variables are innovative food and
presentation, so the restaurant can be focused on other aspects or variables.
Keywords: foodquality,
importance and performanceanalysis
Penulis: HizkiaToar Mangundap,
Paulus Kindangen, Frederik G. Worang
Kode Jurnal: jpmanajemendd171000
