EVALUATING THE IMPLEMENTATION OF PEOPLE AND PLANET CORPORATE SOCIAL RESPONSIBILITY PROGRAM OF PT TIRTA INVESTAMA USING IMPORTANCE PERFORMANCE ANALYSIS
Abstract: Function of a
company not only to increase profit but also responsible to the environment and
society where the company located. This activity called Corporate Social
Responsibility. CSR means that a corporation should act in a way that enhances
society and be held accountable for any actions that affect people, their
communities, and their environment. The objectives of this research is to
evaluate importance and performance of the implementation of CSR program based
on people and planet program at PT. Tirta Investama. method of the research is
using importance performance analysis. The population observed all people who
lives in Airmadidi Bawah, with sample size as many as 100 respondents and
sampled using purposive sampling. The result showed that waste management,
water access, education and health facilities, environmental conservation, and
communication are attributes that very important and also the performance of
the company is high, while the other attribute there is a very important but
low performance, then not important but performance is high, and last there is
attribute located in unimportant and low performance. From the results of this
research, the researchers suggest PT Tirta Investama to pay attention and
improve the attributes that have low performance and maintain programs that has
high performance to get better.
Keywords: corporate social
responsibility, people and planet, importance and performance analysis
Penulis: Priskila Firsty
Mawei, Paulus Kindangen, Merinda Pandowo
Kode Jurnal: jpmanajemendd170882
