FACTORS ANALYSIS OF DRIVE PURCHASE DECISION ON MAPANGET GRIYA INDAH 4
Abstract: House as one of the
human needs besides food and clothing. Every human needs a house for shelter
and also a meeting place with family every day. Nowadays in North Sulawesi
province, many estates were built. One of the most preferred by the people of
Manado to buy a house is Mapanget Griya Indah 4. This study aims to analyze the
factors that drive customer purchase decisions in the house at Mapanget Griya
Indah 4. The population of this study is people who buy a house or are already
living in Mapanget Griya Indah 4, with sample 100 respondents. The objective in
this research is to analyze the factors that drive purchase decision of
Mapanget Griya Indah 4. The method used in this research is a quantitative
method by spread the questionnaires to obtain primary data. In this study the
results and conclusions found to explain that there are sixteen variables that
drive customer purchase decision, which then formed the six factors and there
are four variables that do not significantly influence the purchasing decisions
in Mapanget Griya Indah 4. Four variables were not significantly influence the
purchasing decisions in Mapanget Griya Indah 4 are security, quality of the
area, views & roads and price.
Keywords: customer purchase decision
PENULIS: Nur Ayu Rezky Amelia, James D.D Massie, Merinda . Pandowo
Kode Jurnal: jpmanajemendd170813
