FAKTOR-FAKTOR YANG DIPERTIMBANGKAN INVESTOR DALAM MELAKUKAN INVESTASI
ABSTRACT: Investor has many
options in an investment with the current number of investment instruments.
Previous studies of retail investor behavior have examined motivation from
economic perspectives or studied relationships between economic, behavioral and
demographic variables. Examination of the various utility-maximization and
behavioral variables underlying individual investor behavior provides a more
comprehensive understanding of the investment decision process. This research
will examine the seven factors that considered investors' decisions to invest,
and investor behavior in taking the decision to invest. The data used are
primary data that obtained by sending questionnaires through via email at
Danareksa investors domiciled in Salatiga and Semarang. The analysis method
used is tabulation frequencies and cross tabulation (Crosstab). Based on the
results of the research, it is known that the factors that considered investor'
decisions is Neutral Information and Accounting Information factor. For the
result of demographic aspects effect research against investment decision is
investor who are aged 25-29 and 50-54 years which is considered all of the
factors. While for sex, female consider many factors than male. For educational
level with high educational level makes the investor pay attention to the
factors that associated with investment decisions, and investors who invest for
1-3 years old considering many factors before making investment decisions.
Keywords: Investment, Investor
Behavior, Considering Factor
Penulis: Linda Ariany
Mahastanti
Kode Jurnal: jpmanajemendd110413
