MODEL PENINGKATAN RETURN SAHAM DAN KINERJA KEUANGAN MELALUI CORPORATE SOCIAL RESPONSIBILITY DAN GOOD CORPORATE GOVERNANCE DI BURSA EFEK INDONESIA
ABSTRACT: The purpose of this
research was to find an empiric proof and analysis that stock return and
financial performance of the companies could be improved through Corporate
Social Responsibility (CSR) and Good Corporate Governance (GCG) at The
Indonesian Capital Market. Populations of this research are companies that go
public at Indonesia Capital Market. Technic Sampling used purposive sampling,
and finds 62 companies. These companies then were divided into two categories
according to its total assets. From its, 31 samples categorized as big
companies, while others as small companies. And the hypotheses were tested
using Structural Equation Modeling (SEM) with Partial Least Square (PLS)
program. The result showed that (1) CSR had a significant positive effect
towards stock return in big companies categorized, while small companies
categorized had a significant negative effect of it, (2) GCG had no significant
effect towards stock return in both categories, (3) Financial performance had
no significant effect towards stock return in big companies categorized, but it
had a positive significant effect towards it in those small, (4) CSR had a
significant positive effect towards financial performance in big companies
categorized, whereas in small companies it could not be found, (5) GCG had no
significant effect towards financial performance in both categories, (6) as
well as the GCG had no significant effect towards CSR in both categories.
Keywords: Corporate Social
Responsibility, Good Corporate Governance, Stock Return, and Financial
Performance
Penulis: Mutamimah, Sri
Hartono, Eviatiwi Kusumaningtyas Sugiyanto
Kode Jurnal: jpmanajemendd110398
