PEMASARAN KEWIRAUSAHAAN DAN KINERJA USAHA MIKRO KECIL DAN MENENGAH
Abstract: Small industry has a
considerable role in the manufacturing sector in terms of the number of
business units, the absorptive capacity of the workforce and supporting
household income ladder. Distrust of the ability of micro, small and medium
enterprises (UMKM) in the era of globalization, free-market-oriented mechanism
is quite reasonable, because of the limitations that exist within the group.
UMKM performance can be improved and developed, the UMKM have to do some things, namely to develop
marketing objectives, develop the marketing area, the sale price appropriate
packaging, developing marketing channels, maintain the typical product, develop
a range of products and packaging, pay attention to the wants and needs of
consumers
Kata kunci: UMKM, pemasaran, ekonomi
Penulis: Sri Nastiti Andharini
Kode Jurnal: jpmanajemendd120701
