PENCAPAIAN KINERJA MELALUI RESPONSIFITAS PADA PESAING DENGAN MODERASI TENSI PERSAINGAN DAN KELONGGARAN SUMBERDAYA
ABSTRACT: Telecommunication
industry in Indonesia is growing rapidly in the last two decades. Prepaid
services remain dominant (above 90%), in which 95% are distributed
electronically. The condition attracts many players to participate in the
business and eventually increasing the competitive tension among them. Based on
market orientation perspective, we investigate whether responsiveness toward
competitors deliver higher performance for electronic server company? Moreover,
this study address under which conditions that the relationship is strengthened
or weakened? By distributing questionnaires among all electronic server
companies in Surabaya, we reported that responsiveness toward competitors
positively contribute to companies’ performance. The relationship strengthened
when the slack resources was low than high, while there was no moderating
effect of competitive tension. Managerial and academic implications are further
discussed.
Keywords: responsiveness to
competitors, competitive tension, slack resources, financial performance, and
telecommunication industry
Penulis: Muslich Anshori,
Badri Munir Sukoco, Mikhael Mangihot Napitupulu
Kode Jurnal: jpmanajemendd120708
