PENGARUH COUNTRY OF ORIGIN DAN KUALITAS PRODUK TERHADAP NIAT BELI IPHONE 6+ ( STUDI PADA PENGUNJUNG DI WTC SURABAYA)
Abstract: Entering this era of
globalization is increasing rapidly, the company faced the increasingly fierce
world competition. Country of origin and product quality is considered by the
consumer to meet the needs, considering that in the current era consumers prioritize
the prestige and comfort in owning a product. The purpose of this research is
to analyze and discuss about the influence of country of origin and product
quality on iPhone 6+ purchase intention. This study is a conclusive study.
Respondents in this study are at least 20 years old who were in WTC Surabaya.
The sampling method is non-probability sampling and sampling techniques using
judgmental sampling. Samples used as much as 110. The data collection
techniques used in this study was a questionnaire. Data were analyzed using
multiple linear regression analysis using SPSS 18. The results showed that the
variables of Country of Origin are significant effect on the purchases decision
with significant value of 0,004. Produt Quality variables significantly
influence the purchase decision with significant value
Keywords: Country of Origin,
Quality Product, Purchase Intention
Penulis: MUHAMMAD OLGA
FEBRIYAN MIRZA
Kode Jurnal: jpmanajemendd180527
