PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING (STUDI PADA KONSUMEN BISKUIT OREO DI CARREFOUR SURABAYA)
Abstract: Biscuits is the
company in the industrial sector food products that are now often popular by
the consumers that can be consumed by when leisure time or the to hold hungry
and for all the age of a boy , up to the elderly .This study attempts to
analyze and discuss the influence of product quality and price of loyalty with
satisfaction as variable intervening.The applied sampling technique was
non-probability sampling and judgmental sampling on samples as many as 220
individuals. Population is now consumers who aged 17 years and above ever buy
and consume biscuit oreo.The result showed that the product quality and price
oreo biscuit having influence that give a positive response to loyalty.The
quality and price of the product have influence that give a positive response
to satisfaction.The satisfaction of having an influence that give a positive
response to loyalty . In this study, the relationship of each variable is
positive that mediation proved partially.
Keywords: quality products,
price, satisfaction, loyalty
Penulis: HERVIANA VIDYA
PURNAMA SARI
Kode Jurnal: jpmanajemendd180461
