PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN JAKET PEMBELIAN (Studi pada Konsumen UD. BACHTIAR Desa Kludan, Tanggulangin)
Abstract: One of the emerging
sectors of the fashion industry is the clothing category. One category of
clothing that is in the great demand of domestic and international markets is
Leather Jacket. With good quality and reasonable price, it will attract the
purchase decision of Leather Jacket. This research uses quantitative approach,
which is adjusted to know the quality of the Product and Price to Purchase
Leather Jacket Decision to UD customer. BACHTIAR Kludan Village, Tanggulangin
District. Respondents used in this study were Leather Jackets at UD. BACHTIAR.
Respondents in this study used 210 people by using purposive sampling method.
This study uses primary data that is by Research Instrument (Questionnaire) and
secondary data by interview or documentation. The method of analysis used is
multiple linear regressions. The results showed that the variable of Product
Quality and Price has positive effect on Purchase Decision.
Keywords: Product Quality,
Price, Purchase
Penulis: ADAM IBROHAM AL ABROR
Kode Jurnal: jpmanajemendd180457
