PENGARUH MANAJEMEN RANTAI PASOKAN TERHADAP KINERJA UMKM BATIK DI PEKALONGAN
Abstract: SMEs that produce
batik is one of leading sectors to boost Pekalongan's economy. In producing and
distributing, it needs support by suppliers, distributors, retailers, also
consumers. This research aims to analyze the influence of supply chain
management to the performance of batik SMEs in Pekalongan by using four
independent variables of information sharing, trust, long-term relationship,
and collaboration.
The object of this research is batik SMEs domiciled in Pekalongan. The
number of samples is 100 owners or managers batik SMEs in Pekalongan by using
analytical method is multiple regression analysis and operated by SPSS 23.
The result shows that information sharing has a positive influence on
supply chain management performance, trust has a positive effect on supply
chain management performance, long-term relationship has a positive effect on
supply chain management performance, and collaboration has a positive influence
on supply chain management performance.
Keywords: Information Sharing,
Trust, Long-term Relationship, Collaboration, Supply Chain Management
Peformance
Penulis: Ardy Kurniawan, Amie
Kusumawardhani
Kode Jurnal: jpmanajemendd170923
