PENGARUH PARENTAL STYLE DAN PENDAPATAN KELUARGA TERHADAP KETERLIBATAN ANAK DALAM KEPUTUSAN PEMBELIAN KELUARGA
Abstract: The objective of
this research is to investigate the effect of parental style and family income
on children’s involvement in family purchasing decision. Using dyadic method,
the samples of this research consist of 43 parent (fathers or mothers) and 43
children whose ranged 11-16 years old as respondent. The result of this
research shows that parental style, with its four dimensions (authoritative,
authoritarian, indulgent and neglecting), has no significant difference on
children’s involvement in family purchasing decision. Another result in this
research shows that family income difference does not influence the children’s
involvement level in family purchasing decision. The last, it is also indicated
that children using bilateral strategy have a higher signification of influence
than those who use unilateral strategy.
Keywords: Consumer
Socialization, Parental Style, Involvement, Family Purchasing Decision,
Children’s Choice Influence Strategy
Penulis: Muhammad Agung
Miftahuddin, BM Purwanto
Kode Jurnal: jpmanajemendd100324
