PENGARUH PERCEIVED QUALITY TERHADAP NIAT BELI ULANG DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING (STUDI PADA PELANGGAN THE BOTOL SOSRO DI SURABAYA TIMUR)
Abstract: Industry of beverage
in packaging continued to grow. One of them is RTD (Ready To Drink) tea. Almost
50% of Indonesia's population consume beverage in packaging, especially tea.
The purpose of this research is to analyze and discuss the effect of perceived
quality on re-purchase intentions with satisfaction as intervening variable.
This reseacrh is conclusive research. Respondent in this study were men or
women at least 17 years old and had ever made a purchase and consume product
Teh Botol Sosro a month ago. Sampling using non probability sampling method
with judgmental sampling technique. The instrument used was a questionnaire
used likert scale and analyzed with path analysis using AMOS program. The
result of this research showed that there is positive and significant effect of
perceived quality on satisfaction. There is positive and significant effect of
perceived quality on repurchase intention, and there is also positive and
significant effect of satisfaction on repurchase intention. Mediation is proven
partially because the value of itsinfluence is reduced after the mediation
variable is entered.
Keywords: Perceived Quality,
Satisfaction, Repurchase Intention
Penulis: Nur Hidayah, Anik
Lestari Anjarwati
Kode Jurnal: jpmanajemendd180460
