PENGARUH PERSEPSI KEADILAN PADA PERILAKU KONSUMSI BERKELANJUTAN DALAM PERSPEKTIF DILEMA SOSIAL
ABSTRACT: Environmental issues
are social dilemmas. In a social dilemma, the individual is faced with the
choice to put his personal interests, or cooperate with other individuals by
prioritising the common interest. Researcher look at environmental problems has
two interrelated issues, namely the issue of environmental justice and
sustainable consumption issues. This research will investigate individual’s
perceived justice on willingness to cooperate in social dilemma situation.
Willingness to cooperate is representing sustainable consumption in social
dilemma’s term. This study used experimental method. The results of this studies
were as follows. Individual’s perceived justice is determined the willingness
to cooperate. Over consumption behavior seemed create unfairness to
individuals. Participants were prefer equity rules of fairness than equality
rule of fairness to distribute resources among them. The awareness of social
dilemma is having a role as a partial mediation that mediate the influence of
perceived justice to willingness to cooperate. The awareness of social dilemma
altered the preference of fairness from equity to equality.
Keywords: perceived justice,
sustainable consumption, social dilemma
Penulis: V. Rachmadi Parmono
Kode Jurnal: jpmanajemendd131229
